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Something for Everyone

See our full lineup of vehicles and find the one that best fits you.

Quality Service

Certified Service Experts Can Help

We made your Ford the superior vehicle it is today and we want to ensure it remains that way. Beck Ford technicians are highly trained and certified to perform whatever work you may need on your vehicle. Schedule your next appointment with us today.

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Beck Ford | Palatka, FL

The factory-trained auto service technicians at your local Quick Lane® Tire & Auto Center will thoroughly inspect your vehicle's key components and systems from top to bottom, and then give you an in-depth Vehicle Check-Up Report.

Tire and Auto Center

F-150 Lightning

F-series is America’s best-selling truck for 44 years* for a reason. And now, it’s charging into the future with the all-new, all-electric 2023 Ford F-150 Lightning. It’s the first ever F-Series that’s gas-free and offers more purposeful technology, an elevated driving experience and trusted Built Ford Tough capability.

Welcome to Beck Ford Lincoln

Our Ford dealership in Florida is dedicated to doing business the right way—honestly, with a warm welcome and no high-pressure sales tactics. That approach, along with our extensive selection of new and used vehicles, is why our customers return time and again to our showroom when they're looking for their next Ford or Lincoln vehicle. Our goal is to help you find the right car for you and then keep it in good condition for years to come.

Are you looking to buy a new or used vehicle or need any maintenance performed for what you're currently driving? Whatever you need for the road ahead, our team at Beck Ford Lincoln is waiting to assist you. We're proud to provide great service to drivers near Palatka, Jacksonville, and Palm Coast, FL.

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Our Stylish & Dependable Selection

Whether you’re browsing through our inventory online or walking through our showroom, you’ll see that we have something for everyone. Our selection includes quality cars, trucks, and SUVs, so every driver can find a Ford or Lincoln that matches what they’re looking for. Some of the models in our lineup include:

Ford Escape

Ever want to just get away from it all? The Ford Escape can help you do that. With its dynamic drivetrain and convenient cargo room, it’s equipped to take the road less traveled and help you run errands around town.

Ford F-Series

Sometimes, you need the pure power of a truck to get the job done. When you need reliable and rugged capability, consider the Ford F-Series. Whether you’re interested in the iconic Ford F-150, the impressive Ford F-250, or the heavy-duty F-350, these trucks have the power and haul everything you need.

Ford Bronco

When you want to head down a dirt road or go off-roading, the Ford Bronco's rugged 4x4 capability will help you get there. It’s prepared to overcome any rough terrain with ease, making it the perfect vehicle for any off-road enthusiasts, adventure seekers, and drivers who just like to be prepared.



Lincoln Navigator

Lincoln vehicles are known for their exquisite luxury and sophistication. The Lincoln Navigator lives up to that reputation, with a spacious cabin with seating for up to eight people and plenty of room for everyone to kick back and relax. This full-size SUV is also equipped with premium amenities, such as available heated, ventilated, and massaging seats that can elevate your driving experience to another level.

Ford Mustang Mach-E

When pure performance and speed are what you're looking for, it's hard to beat the classic Ford Mustang. The Ford Mach-E offers that same level of excitement in an electric vehicle. In addition to the efficiency of an electric vehicle, you’ll still be able to accelerate from 0 to 60 MPH in just a few seconds.

Your Fleet Vehicle Center

Along with our other specialties, we're also your destination for all the service needs of your company's fleet vehicles. We'll make sure your vehicle is running right so that no mechanical errors get in the way of your business running smoothly.

Service and Finance

Our commitment to taking care of you doesn’t stop when you’ve found the vehicle you’re interested in. We pride ourselves on providing you with quality customer service every step of the way. That includes providing you with friendly, understandable financing options and quality service that you can count on.

Reliable Maintenance & Service

Did you hear a strange noise when you were driving? Or maybe the ride just doesn't feel the way it used to? Whatever your maintenance concerns are, our certified service professionals will resolve the issue and get your vehicle back in good condition.

Our service center features a team of factory-trained technicians. They’re highly trained to handle everything your car experiences. From routine maintenance to serious service and repairs, your vehicle will be in good hands. Some of the services that our technicians tackle include:

  • Oil changes
  • Tire rotations
  • Multi-point inspections
  • Transmission service
  • Collision repairs

Whatever your Ford or Lincoln vehicle needs, our service center will be able to install the best parts for the job too. Our parts center carries genuine Ford parts and accessories. They were designed for your model and model year, so your vehicle will be good as new.

Order parts online if you need something replaced. If you’ve noticed a dashboard warning light, are due for maintenance, or have been in an accident, schedule service with us online.

Helpful Financing

Our team wants to help you get the vehicle of your dreams. To assist with that goal, our financing department will walk you through the leasing or financing process, review your options, and help you get behind the wheel.

Every member of our financing department strives to make getting your next ride both easy and understandable for you. We also offer helpful resources, including a Credit Estimator, Value Your Trade tool, and specials. You can even potentially get pre-approved by applying online.

Proud to Serve Our Community

We're grateful to be part of such a wonderful community. We show that gratitude every day with the terrific service we provide drivers in Palatka, Jacksonville, and Palm Coast, FL. We also strive to give back to our community by partnering with local charities, such as the Rotary Club of Palatka. Come in and see us, and we'll treat you like part of the family from the moment you walk through the door.

Visit Our Dealership Today

If you’re ready to look for a stylish Lincoln or a dependable Ford, visit us at Beck Ford Lincoln. Our entire team is excited to help Palatka, Jacksonville, and Palm Coast, Florida, drivers find, drive, and care for the car, truck, or SUV that’s right for you.

Contact us to learn more or schedule a test drive.


Visit Us


420 N. Palm Ave. , Palatka 32177

Monday 9:00AM - 7:00PM
Tuesday 9:00AM - 7:00PM
Wednesday 9:00AM - 7:00PM
Thursday 9:00AM - 7:00PM
Friday 9:00AM - 7:00PM
Saturday 9:00AM - 4:00PM
Sunday Closed
Monday 7:30AM - 5:30PM
Tuesday 7:30AM - 5:30PM
Wednesday 7:30AM - 5:30PM
Thursday 7:30AM - 5:30PM
Friday 7:30AM - 5:30PM
Saturday 8:00AM - 2:00PM
Sunday Closed
Monday 8:00AM - 5:30PM
Tuesday 8:00AM - 5:30PM
Wednesday 8:00AM - 5:30PM
Thursday 8:00AM - 5:30PM
Friday 8:00AM - 5:30PM
Saturday 8:00AM - 4:00PM
Sunday Closed

Looking to buy a new or used vehicle, or need any maintenance performed for what you're currently driving? Whatever you need for the road ahead, our team at Beck Ford Lincoln is waiting to assist you. We're proud to provide great service to Palatka and the greater Jacksonville area.


Proud to Serve Our Community

We're grateful to be part of such a wonderful community here in our area, and we show that gratitude every day with the terrific service we provide for our customers. We also strive to give back to our community by partnering with local charities such as the Rotary Club of Palatka. Come in and see us and we'll treat you like part of the family from the moment you come in.

Service and Finance

Maintenance You Need

Heard a strange noise when you're driving? Or maybe the ride just doesn't feel the way it used to? Whatever your maintenance concerns are, our certified service professionals will get to the bottom of the issue and get your vehicle back to its best condition.

Financing for Any Budget

Our team wants to help you get the vehicle of your dreams. To assist with that goal, our financing department will search far and wide to get a deal that works for you. Whether you've got great credit or your score is less than perfect, we'll find a way to get you a deal that fits your budget.

Exciting Models We Offer

Ford Escape

Want to make your getaway in style? You won't find many SUVs that make a statement like the Escape does. This stylish vehicle is packed with versatility, with a reconfigurable interior that allows you to fit your whole crew with all of their cargo on board.

Ford F-Series

Sometimes, you need the pure power of a truck to get the job done. When you need reliable and rugged capability, choose the most popular truck in America for decades; choose the Ford F-Series. With pure Ford Tough engine strength, this powerful vehicle will put the tools you need at your command.

Ford Bronco

Need to take your adventures off the road and onto the path less traveled? The Bronco's rugged 4x4 capability will overcome any rough terrain with ease, making this the perfect vehicle for any off-road enthusiasts.

Lincoln Navigator

Lincoln vehicles have a reputation for luxury and sophistication, and the Navigator lives up to that considerable reputation. This full-size SUV is designed to fit up to eight aboard comfortably, with luxurious amenities such as heated and ventilated massaging seats that everybody can enjoy.

Ford Mustang Mach-E

When pure performance and speed are what you're looking for, it's hard to beat the Mustang. And with the release of the Mach-E, you can get that excitement in an electric vehicle as well. Ford didn't compromise on power for this vehicle either, giving you the capability to go from 0 to 60 in a lightning-quick 3.5 seconds.

Your Fleet Vehicle Center

Along with our other specialties, we're also your destination for all the service needs of your company's fleet vehicles. We'll make sure your vehicles are running right so that no mechanical errors get in the way of your business running smoothly.